Gaining market share in the "small appliances" vertical
Sylvie NOULETTE
Brand and Trade Marketing Director
"Retail media is an important constant in our strategy, whether it's to address the top of the funnel, to work on branding, or to convert. With the CARS platform, it is possible to manage our campaigns more finely, to be more flexible, to make them more relevant and finally to do business more intelligently.
Targeting
Product-specific data
Identification of products to be pushed and appropriate targeting of intents/ buyers PEM category + SKU's
Activation
Search Cdiscount
Measurement
Targets exceeded!
+100
Products pushed to 2020
8,05*
ROAS
(*Versus standard product sheets)
x2,4
CVR
