Once again this year, Cdiscount has been awarded the Digital Ad Trust label, a guarantee of responsible and well thought-out digital advertising. This certification, guaranteed by the ACPM and the CESP, takes into account 5 rating criteria:

  • Brand Safety: Digital communication in an editorial context in line with the brand's values.
  • Visibility: The measurability of visibility and the optimization of the display of campaigns on active screens.
  • Fraud: The implementation of tools that filter invalid traffic to guarantee the quality of the advertising campaigns.
  • User Experience: A consensus for acceptable ad clutter and priority access to content.
  • Respect for Personal Data: Respect for the user when collecting personal information.