Cdiscount Advertising was present at Mobile Culture, the new event organised by INfluencia and Mobile Marketing Association France. Christophe Blot took part in a round table discussion moderated by Charlotte Bricard and dedicated to the New Commerce and emerging drivers of Retail. The opportunity to share his vision of the new challenges and uses of retail media for brands.
A crucial advertising "money time" in marketing strategies:
🛒 resolutely retail-oriented
🐓 in search of alternative and platform solutions that are efficient and made in France!
To watch the video, it's here 👇