Boost the launch of the new router for provincial family target.
Céline MATTER
Display & Affiliate Manager
"For the launch of our new EOLE box, we activated a precision marketing campaign with 3 affinity profiles (families, highly connected households and in the provinces) with video as an audience extension. The campaign reached all its objectives, both in terms of CPV and visibility!"
Targeting
Identification of affinity profiles
Socio-demo
Family
Household composition with teenagers (13-18 years)
Consumption
Need for speed
Gaming / 4K TV / Connected devices
Behavioral
Life in the countryside
Swimming pools / Personae - families in countryside
Activation
Pre Roll video / Offsite
Measurement
Objectives exceeded!
>80%
Completion rate
>80%
Visibility rate
CPV
CPV goal achieved