Generate visibility & sales to your target audience

Lenovo logo

Françoise Pourqué,
Retail Marketing Manager

"Lenovo was the first advertiser to communicate via the CARS Display platform. We targeted exclusive segments and optimized the campaign in real time to improve sales performance. The results of this test are very satisfying.

Our new DSP awarded with LENOVO!

Best Retail Innovation
SILVER Trophy 2020
Case study


Product-specific data


  • Laptop prospective users
  • "Technophile" buyers,
  • “Environmentally responsible thirty-somethings” personae...


  • "IT gaming" prospective users & buyers
  • Intentionalists & buyers " Video Games Gaming


Cdiscount Co-branded Formats
  • CARS Display & Video platform
  • ON and OFF SITE diffusion
  • Redirection Cdiscount product sheet


Targets exceeded!


Visibility rate ON SITE


OFF SITE visibility rate



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Gaining market share in the "small appliances" vertical

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